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Wheel of Fortune 500: Brand Marketing & Digital Storytelling
October 19, 2017 @ 6:00 pm - 9:00 pm
#smdallas @sm_dallas https://www.smdallas.org
Dallas Fortune 500 companies and leading brands share their approaches to digital storytelling and their plans for 2018.
The program will follow an interactive “Wheel of Fortune 500” format, where a spin of the virtual wheel will drive discussion on key concepts, such as: Smart Content, Micro-Influencers, Gamification, Contextual Content, Wearables, Programmatic, Native Advertising, AI & more.
Moderator: Kelsey Carroll, Global Brand Social Lead at Hewlett Packard Enterprise
Panelist #1: Bethany Evans, Senior Manager, Performance Media & Content at Southwest Airlines
Panelist #2: Lauren Woodley, Program Manager, Social Marketing at Susan G. Komen
Panelist #3: Mindy King, Social Communications Manager, Intuit Accountants
Have any buzzwords you want to be added to the Wheel of Fortune 500? Tweet your proposed topics with #smdallas!
6:00PM Check-In, networking and refreshments (Admission includes food and a drink ticket.)
6:45PM SMD Monthly Meeting and Showcase Presentation
8:15PM Post-event networking at The People’s Last Stand
f: https://www.facebook.com/TGIFridays/ t: https://twitter.com/TGIFridays i: https://www.instagram.com/officialtgifridays/
About The Speakers
DFW is home to many high profile brands, with some globally-recognized marketing work coming right out of our hometown! Kelsey Carroll, Global Brand Social Lead at Hewlett Packard Enterprise, be moderating a discussion showcasing the rising stars behind Dallas’s best brands. Check them out below: Kelsey Carroll, Global Brand Social Lead at Hewlett Packard Enterprise
Kelsey Carroll, Global Brand Social Lead at Hewlett Packard Enterprise
Kelsey Carroll leads branded social content for Hewlett-Packard Enterprise. As a part of the HPE Brand Experience team, Kelsey is responsible for connecting the HPE brand, products, and services with key IT customers through digital marketing and advertising. She has developed strategies for emerging platforms, managed the live stream for events, and provided creative direction and feedback for campaigns, sometimes all in the same day. Prior to her current role, she ran PR for an independent film studio in Austin, TX.
Bethany Evans, Senior Manager, Performance Media & Content at Southwest Airlines
Bethany Evans currently has the pleasure of leading performance media and content for Southwest Airlines. Her marketing responsibilities include SEO/SEM, paid & owned social, and music & influencer strategy. Prior to joining Southwest, she served as Social Media Manager at JCPenney. A Colorado native, Bethany holds a BA in Journalism from Washington & Lee University and is currently getting her MBA at Southern Methodist University.
Lauren Woodley, Program Manager, Social Marketing at Susan G. Komen
Lauren Woodley has worked on the Digital Marketing team at Susan G. Komen since 2013, most recently serving as Program Manager of Social Marketing. Her primary role is developing and executing a social strategy for Komen headquarters and equipping the Komen Affiliate Network with the tools to execute these strategies on their own social platforms. Prior to working at Komen, Lauren worked at M/C/C, a marketing communications agency in Dallas.
Mindy King, Social Communications Manager, Intuit Accountants
Mindy King has worked with major brands including Verizon, Nokia, and Intuit. She has over 5 years of experience in social media marketing, with a focus on B2B. @mindy4Intuit
Free to Social Media Dallas members. Just use your member code.
The event is $35 for non-members.
Registration includes a free drink and light appetizers on Thursday, October 19, from 6:00 – 9:00 pm at the Angelika in Mockingbird Station.
Bring a story, a business card, and meet new marketing-minded people!
Become a Social Media Dallas Member
Did you know that Social Media Dallas Members attend monthly meetings for free? Join SMDallas today and get your promo code to attend this event free of charge!
We meet in one of the theaters inside the Angelika Film Center, which is on the north side of Mockingbird Station, at the upper level. Free Parking is available in a parking garage on the north side of Mockingbird Station, easily accessible from the northbound frontage road along I-75. Once you enter the Angelika, head to the second floor and look for appetizers, drinks and a group of people having fun. That’s Social Media Dallas!
Note on Refunds: Refunds will be provided if written notice of your request is received within 24 hours of the event. If the event is sold out, we’ll only provide a refund if a waitlisted ticket is sold before the start of the event online.