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Facebook Workshop: When To Boost & When To Advertise on Social Media

June 22, 2018 @ 6:00 pm - 9:00 pm

Social Media Dallas Hands-On Workshop:
Facebook – When to Boost, When to Advertise, and Why Both are Important
June 22 · Capital Factory
This Facebook Workshop is a hands-on opportunity to learn insights and optimization for boosting organic posts, building advertising campaigns, the value of each and when to use each. Attendees will learn:

How to boost your content effectively
How and when to run paid ads on Facebook
The steps to boost vs. the steps to run ads
What tactics and strategies are important for both boosting and ads
Looking at Facebook as a full funnel

PRESENTER: Jarrett Shaffer

Jarrett Shaffer has a strong background in marketing strategy and entrepreneurial adventures, as well as digital marketing — with a particular emphasis on paid social and programmatic campaigns. He has worked in a number of verticals, including publishing, music, entertainment, and fashion. He previously worked in branding at Fossil, programmatic at The Dallas Morning News, and currently consults with Belo.  Jarrett is a graduate of the TCU Neely School of Business and is also a musician. Visit his LinkedIn for more:


6:00PM Check-In; food & beverages available
6:30PM Facebook Workshop
8:30PM End of Workshop

#smdallas | @sm_dallas |

Capital Factory
3102 Oak Lawn Ave Dallas, TX 75219


This event is FREE to Social Media Dallas members. Just use your member code.
The event is $35 for non-members before 6/22, $45 on 6/22.
LIMITED SEATING. This workshop will sell out – register today.

Registration includes a free drink and light appetizers. Bring your questions, a laptop, a business card, and learn with other marketing-minded people!

Become a Social Media Dallas Member
Did you know that Social Media Dallas Members attend monthly meetings for free? Join SMDallas today and get your promo code to attend this event free of charge!


June 22, 2018
6:00 pm - 9:00 pm
Event Category:


Capital Factory Dallas
The Centrum Bldg., 3102 Oak Lawn Avenue
Dallas, TX 75219
(972) 848-9675


Social Media Dallas