So 130 million of your closest friends are on Instagram, liking 1 billion photos every day. What’s that got to do with photography or marketing? Our panel of Instagram savvy photographers and marketers share their tips for how to use the platform effectively to build community and avoid a marketing #fail.
Our panelists will leave you with some useful OTJ tips and with “insta” applicability.
Jeyson Paez – Freelance Photographer and Founder of @InstaDFW
Jeyson founded InstaDFW for the Dallas and Fort Worth Instagram community. Through InstaDFW and Instagram Jeyson has built relationships across the country and the globe. He has become a suggested user on Instagram and has helped co-create popular tags on Instagram, such as #posttheordinary. In 2013, Jeyson created One by One, an art show featuring photos from local Instagramers which is on display through June 22 at One Arts Plaza. Besides mobile photography, Jeyson is also a gifted professional photographer who specializes in lifestyle and portrait photography. He has been featured in CBS11, WFAA-ABC, The Star Tellegram, Visual Supply Co Grid and numerous blogs, and local papers. You can view his photography portfolio at: www.jeysonpaez.com and his Instagram photos at www.instagram.com/jeysonpaez.
Matt Knisely – Photojournalist, Author and Creative Director
Matt Knisely is an Emmy Award–winning photojournalist, storyteller, creative director, and artist who loves telling stories of the extraordinary in the ordinary. He is also the author of Framing Faith: From Camera to Pen, An Award-Winning Photojournalist Captures God in a Hurried World. Matt serves as the creative director for Gateway Church in Southlake, Texas and is cofounder of Good World Creative, a creative cooperative focused on meaningful visual storytelling to help nonprofits tell their story and enhance their brand. Additionally, he also consults with some of today’s leading churches, helping them re-envision the power of story and the creative process. Matt’s work has won many honors, including Associated Press Southwest Press Photographer of the Year, twenty Emmy Awards, two prestigious Edward R. Murrow Awards, and more than seventy other regional and national awards. Learn more about Matt at mattknise.ly and follow him at twitter: @mattknisely or instagram: mattknisely.
Jeff Schick, Director, iProspect
Jeff is an accomplished marketing executive with an agency background in digital strategy, account planning, strategic communications and brand strategy. Prior to joining iProspect, he worked with Online Performance Marketing, Firehouse, and EuroRSCG. Jeff passionately identifies business and marketing ideas that leverage traditional, digital, social and mobile. Solid track record in mobile telephony, telecommunications, B2B, packaged goods, retail, casual dining, QSR, C-Store, entertainment, financial services, real estate, nonprofit, healthcare and utilities. He specializes in developing brand and product launches, go-to-market plans, lead generation/nurturing, social media and consumer engagement campaigns. He can be followed at Twitter @liketherazor and Instagram: liketherazor.