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Digital Crisis Communications
July 8, 2015 @ 6:00 pm - 9:00 pm
Social Media Dallas
Dallas/Fort Worth Search Engine Marketing Association
Digital Media Crisis Communications: A Survival Guide
Wednesday, July 8th, 2015
Crises can happen to any business at any time, through circumstances that are within their purview or beyond their control. Certainly in the digital era, a crisis can spread farther and wider than ever before, making the effort feel like fighting a raging forest fire with a squirt gun.The good news is that how you prepare for and handle the crisis and its resulting fallout make a difference in how your business is perceived. And it’s something that nearly any business can do.
In this session you will learn:
- – How it’s been done before: case studies of digital crisis communications in action.
- – Mistakes to avoid as you navigate the crisis.
- – Which assets are the most important to have at hand when you’re the most in need.
6:00 Registration and Happy Hour
About our Speaker
Ranked by The Economist as one of the top 5 of the 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Scott Monty has been called “an unstoppable force of nature” and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”
From 2008-2014, Scott headed the social media function at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more.
Become an Social Media Dallas Member
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About the Venue
To reach Noah’s take the Campbell Exit going east off of 75 (North Central Expressway). At the second stoplight, turn left on Greenville Drive. Go through the next stop and turn left into the parking lot. There is plenty of free parking!
Note on Refunds: Refunds will be provided if written notice of your request is received within 24 hours of event. If the event is sold out, we’ll only provide a refund if a waitlisted ticket is sold before the start of the event online.