Board of Directors
ChairmanLaurie Shook is a marketing director with a passion for social business. She loves to speak and blog about social media marketing and enterprise social networking. As a four-year board member for Social Media Dallas, she enjoys bringing speakers, insights and connections to the DFW digital marketing community. A life-long learner, she is always learning about the latest digital trend or tech gadget. When not working, she loves travel and photography. Her current bucket list is to see all 50 states, and she only has four left to go. Can you guess which four?
Vice President of Programing
Special Interest Groups
Diana Denton began her marketing/advertising/media career in Washington, DC. Diana is currently the Director of Regional Sales for UniversityParent. UniversityParent is the #1 destination for parents to find what they need to help their student succeed. Diana was most recently the Advertising Manager at Southern Methodist University. A position she held for 8 years.
Diana has a love of learning. She received a Master of Science in Entrepreneurship from Cox Business School at Southern Methodist University, MBA from Marymount University and Bachelor of Science/Marketing from Louisiana State University.
Diana’s passion is to work with entrepreneurs and create integrated marketing strategies that create results for her clients. Other interests include art, photography and dancing. Follow her on @DigitalDianaD.
Special Events Chair
Vice President Sponsorship
Vice President Membership
Professional Organization OutreachKathy Catoe is a principal of KTO Group, LLC, a full-service marketing consultancy that utilizes social media strategy as part of an integrated marketing plan. She is an Inbound Marketing Certified Professional with marketing, advertising, public relations, business development, sales management, and copywriting experience for organizations that include Golden Living, Aegis Therapies, AseraCare, AlixaRx, eWomenNetwork, The Houston Chronicle, Valassis, and Dun & Bradstreet. In addition to a full range of marketing services, KTO Group offers its clients branded gift cards for customer loyalty programs. Kathy provides coaching, training, and public speaking on social media strategy and platforms for clients, marketing professionals, job seekers, students, and community organizations. She has a Bachelor of Journalism in Public Relations from the University of Texas at Austin. Kathy is a member of Social Media Dallas and serves as Outreach Chair.
Joanna Jordan heads up social, SEM and digital advertising as the Manager of Digital Marketing at Dallas Community Colleges. She has worked in higher education in various marketing, advertising, social and content roles since 2009. Prior to coming to Dallas Community Colleges, she did marketing for nonprofit, business and government.
Joanna is passionate about the role of community colleges in building and educating America’s workforce and about integrating this passion with her love of tech and social. Other interests include travel, books, design, movies and chocolate.
Joanna earned a master’s degree in communications, media and technology from Southern Methodist University and a bachelor’s degree in public relations from Texas Tech University.
Vice President Communications
Web Content Chair
Technology ChairChristopher helps churches share the Gospel digitally at Faith Growth.