What is Digital Marketing? According to Hubspot it “encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.”
Let’s explore your options!
Career Options in the Digital Marketing world
So what does that mean for you when looking for a career in this industry? You have a wealth of options to choose from, let’s dive into a few of them starting with The Content Marketer. They are mainly responsible for the following:
- Creating digital content via blogs, videos, social posts & email marketing.
- Works with an editorial content calendar to keep track of what content will be shared.
- Works closely with other departments to make sure all marketing efforts meet the organization’s goals.
In this position, there’s a lot of creative thinking happening, especially if you’re working with an agency or industry specific company (we’ll talk about that later in the series). Although there is no clear cut path into digital marketing, it is important to have the mindset of one.This doesn’t mean that you have to have a marketing degree (it helps though!) but it means that your skill set should be applicable and relative to whatever position you’re applying for. If you’re looking for careers geared towards content marketing, you’ll need these skills below, to name a few.
- The ability & confidence to write content for websites, email and social media.
- A customer-service mindset, where you understand each part of their buying journey to create the content.
- Understand the importance of data in relation to the progress of marketing campaigns.
The next career option is The Social Media Manager/Community Manager. I’m sure you’ve seen these two terms used when searching for jobs, let’s look at what they’re responsibilities are.
- Manages the social channels for which the content is created for (works closely with the content marketer if there’s a team).
- Might also create the content too, if this is a contract/freelance position. Some companies can only budget for one position, so be prepared for this task too.
- Develops strategies for which social channels to have and which ones are best to post the content on.
- Responsible for running analytic reports on metrics for measuring KPIs
- Engages with your online community by responding to Direct Messages, Tweets, comments, etc.
- Manages social ad campaigns along with the content marketer.
In order to be successful in this career path, you need to be excellent at working with deadlines, scheduling software and knowing how to manage multiple accounts confidently, this goes for freelancers too! Starting out as a freelance social media manager is a great way to get started in this industry, if you eventually want to work with an agency or an industry specific company.
Now let’s get into The Email Marketer, this career option mainly deals with the email marketing and automation side of a business. They are responsible for the following:
- Creating the copy and design for emails
- Working closely with the content creator for the copy and design of the emails (if there is a team)
- Manages and tracks email open/click rates via the email platform used
- Segments the subscriber lists based on the needs of the company
- Creating an automation funnel system to send the appropriate emails to their lists.
- Understands and implements A/B testing confidently
Having a strong background in copywriting is pertinent for this position as you will be sharing company messages and news to your subscribers. When sharing these messages, you’ll also want to know which ones to automate too, such as “Welcome” emails for new customer or member sign-ups. Lastly, you will more than likely be responsible for setting up an email sequence if there isn’t one already set up. You would then need to manage and keep track of each email campaign.
Although there are numerous niche positions in digital marketing, understanding how these 3 core positions work will give you the insight of where you’d want to start your career journey.
If this blog post helped you or you know someone looking to get into digital marketing, please share, Tweet or send this to them. Thanks for reading!