We are excited to announce the remaining five of our eight presenters and their case study topics for the 8th Annual Social Media Showcase. (Read the first round announcement here.)
The purpose of this event is to showcase local social media case studies of Dallas based companies. Specifically, we want to see how our peers are implementing social media campaigns and the results they are achieving.
So, without any further delay, here are the second round of presenters for the 8th Annual Social Media Showcase:
Case Study Topic: LOVELOUD Powered by AT&T – Festival Activation and Twitter Live Stream Event
Amber Rose is an accomplished marketing professional with over 15 years of proven success in customer relationship management, vertical marketing, advertising and integrated campaigns. She currently leads specialty channels on TruePoint Communications‘ community management team, where she demonstrates a commitment to developing creative solutions and generating measurable results for her clients.
In addition to her vast social media experience, Amber has produced network television, served in corporate communications for a digital media company, managed international media events, directed several nonprofits in their global communication initiatives and also performed civic service at the request of the Dallas City Council. In her free time, she enjoys networking and event planning.
Case Study Topic:
Case Study Topic: Online market share Growth for Misook
With over a decade of high-end digital advertising agency experience, Brian has run digital strategy and planning for major agency’s such as the Integer Group and Splash Media before co-founding the White Pants Agency.
Brian’s passion for digital advertising has spanned the gamut of Fortune 50 companies to startups alike. Brian provides world-class digital strategic thought leadership to his clients and production team at White Pants Agency.
Brian has run large-scale digital endeavors for companies like 7-Eleven, Lombardi Family Concepts, Wells Fargo, Dallas Design District, DFW Airport, Facebook, FedEx Office, AT&T, and Virgin. Brian thrives on bringing holistic custom solutions to his clients. He brings a data-forward approach to his strategies.
He enjoys analyzing the complete digital ecosystem and providing game-changing strategies to stand out in saturated markets. Brian has completed his undergraduate education at TCU in Fort Worth.
Case Study Topic: Using a chatbot to increase the number of leads received for Landmark Credit Repair
Case Study Topic: Influencer marketing to promote Visit Plano, Visit Dallas, & Visit Frisco
Horsch fell in love with the travel and tourism industry in 2010 when he joined Destination El Paso. He continued to move up the ranks as he sharpened his skills as a destination marketing professional, which included being named to Destination Marketing Association International’s 30 Under 30 list in 2014. His journeys have taken him across the state of Texas with Visit Lubbock and Visit Grapevine until ultimately reaching Visit Dallas.
Having the ability to support his colleagues across the state is important to him as well. Horsch is an active member of the Texas Association of Convention & Visitor Bureaus (TACVB) and the Texas Travel Industry Association (TTIA). Most recently, Horsch serves TACVB as the Co-Chair for the Texas Destination Marketer program.
Horsch is a graduate of Texas Tech University where he earned a Bachelor of Arts degree in Broadcast Journalism.
How to Attend the 8th Annual Social Media Showcase
Tickets are on sale now for this year’s Social Media Showcase on Thursday, October 18th. We hope to see you there!