AQUENT is collaborating with a major consumer goods brand in Plano, TX – they’re seeking a Senior Social Media Strategist! This is a long-term freelance temporary position with full-time hours (12+ months, onsite) on an employment-at-will basis.
• Create & Execute (Organic / Non-Paid) Strategy across brand-owned platforms• Lead social platform best practice development on various platforms: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr• Devise and lead initiatives to increase followers, engagement, and traffic to our site for each of our accounts; measure success and ROI on an ongoing basis• Champion social listening tools and use intel to inform campaign strategy, KPIs, content development, optimization tactics• Work with the Marketing Director to create strategic plans for overall Social Media programs + monthly / quarterly posting content calendars• Keep agency and creatives abreast of trends, platforms and other relevant news-worthy updatesSocial Media, Content & Community Management• Use content management systems to analyze website traffic and users’ engagement metrics• Ensure all content created is “on brand” with each brand’s distinct identity and appropriate for the platform• Monitor, escalate issues, identify engagement opportunities, employ comment moderation• Facilitate content reviews, manage creative feedback and approvals according to Frito-Lay protocol• Maintain content calendar, schedule & publish content, outline posting cadence for promoted content with media agency partnersContent Development• Initiate real-time responses in accordance with brand voice guardrails and program guidelines. Ideate and drive the creation of timely organic content when relevant• Participate in concepting as expert in social best practices to ensure integration of key learnings and trendsAnalytics & Reporting• Track social results, create analytics reports, provide strategic recommendations and present results in timely manner• Proactive measurement for ROI on organic/social content while helping define key success benchmarks in evolving spaceRequirements/ Job Skills & Years of Experience for Each:• 5+ years of social media and/or social content experience; 1+ yrs digital agency experience; content marketing, social media, copywriting, email marketing, or equivalent• Excellent writing skills; impeccable grammar is a must, as well as the ability to write in different styles and tones to match each brand• Data-driven approach to decision-making; must be able to quantify ROI and impact for all marketing activities• Solid experience with Crimson Hexagon and/or other social listening tools• Working knowledge of Google analytics and Facebook analytics, as well as knowledge of Facebook and Instagram for business• Exposure to third party posting platforms (ex. Spredfast)• Copywriting experience (1+ yr) or ability to copy write• Skills to easily jump in to an existing process and improve upon process when needed• Enjoys client and vendor relationship management• Passion for digital/social media and preferably experience of delivering social media campaigns• Ability to work cross-functionally and with leadership team members while maintaining a positive attitude and sense of integrity• Expert knowledge of Microsoft Office Suite (Word, Excel, Power Point)
If this sounds like you, apply today!