The City of Plano is looking for a Marketing Specialist to join their team. 

ESSENTIAL JOB FUNCTIONS

  • Implements a comprehensive marketing strategy that promotes the mission and vision of the Department.
  • Assists in conceptualizing and producing marketing materials including website updates, brochures, and invitations departmental program and activities.
  • Takes photographs for departmental programs and at events and creates short web videos to use in social media and marketing.
  • Assists with the planning, organizing and implementation of events and activities and serve on committees, task forces, and other.
  • Supports and encourages departmental mission, explains the departmental programs and describes opportunities.
  • Collects statistics to create reports, newsletters, and other documents.
  • Maintains knowledge of current programs and trends in marketing and assists with administrative duties.
  • Coordinates the requisition of supplies and equipment for retail, promotion, marketing, etc.
  • Prepares a proposed budget for area of responsibility and monitors expenditures and revenues.
  • Promotes public awareness of department programs and services through preparation and distribution of newsletters, public addresses, video presentations, and other media.
  • Educates the public through appropriate methods of communication regarding issues relevant to the mission and philosophies of the department.
  • Preparing and deliver creative, timely, and professional messages through a variety of means and methods.
  • Enters data, adds hours, scans and uploads files, and generates reports for tracking department/ event volunteers.
  • Professionally represents the City at industry meetings, seminars, and conferences.
  • Performs other duties as assigned.
  • Determines quality standards for marketing functions and makes decisions involving such.
  • Responsible for making decisions regarding marketing strategies and budgets.
  • Negotiates contract terms and determines proper specifications and equipment based on requests and needs.

Marketing Specialist- City of Plano

KNOWLEDGE AN SKILLS:

Knowledge of: Practices and principles of marketing, event planning, and promotion, public relations; managerial and budgetary practices; methods of training and evaluating assigned staff; website maintenance and online marketing concepts; graphic design and social media skills.

Skill in: Communicating effectively both verbally and in writing; Requires creativity, effective marketing skills, and public relations skills; using computer software programs including those used for word processing and presentation; writing clearly and concisely; editing and proofreading written materials; organizing and prioritizing work; working cooperatively with others

EDUCATION AND EXPERIENCE:

  • Bachelor’s degree in Business, Marketing, Communications, Public Relations, or related field.
  • Two (2) years of experience in sales, marketing, or related industry.

Apply here:  http://www.plano.gov/585/Employment