Join our newsletter today for free.

About this time last week, social media-savvy professionals from all over Dallas-Fort Worth area met up to witness six clever, well-thought-out social media campaigns that were strategic and successful enough to win the curiosity and recognition of Social Media Dallas during the 5th annual Social Media Showcase.

Papa Johns Pizza Social Media Dallas ShowcaseSocial Media Dallas members and visitors alike enjoyed some delicious Papa Johns pizza, which would later be the leading client for Twitter marketing software company’s SocialCentiv’s campaign. Check out the findings from the first three showcases below, and check out part two with three more thought-provoking case studies HERE.

New Belgium Beer with iProspect

Jeff Schick iProspect New BelgiumOnce filed in to the quickly-filled Angelika theater room, the showcase began, led by iProspect’s Jeff Schick, who revealed their secret weapon when it came to building their social media campaign for New Belgium Brewing Co.: beer geeks.

iProspect New Belgium Social Media Case Study

Schick revealed that, because of all the craft beer holidays out there, it was a great way to build easy-engage content for the brand.

His other secret weapon? (And this was the real wow factor of the crowd) Social code; automation for optimization. Indeed, Schick proved with this method how to fully optimize one’s campaign to its fullest potential.

Northpark Santa with Standing Dog

Tucker Smith Standing Dog Northpark SantaHere comes Santa Claus! Here comes Santa Claus! Alright, it might be too early to get that jingle incessantly stuck in your head (sorry if I just did so!), but it’s never too early for Tucker Smith with Standing Dog Interactive when it comes to keeping the Christmas spirit alive for Santa at Northpark Mall.

Northpark Santa Social Media Case Study Standing DogSmith explained to the audience that he wanted to keep the Christmas spirit alive the other 11 months of the year where it typically dies, and to do so meant showing those around Northpark Mall that Santa is a real person. What does this mean? Santa goes social. Smith showed that by utilizing social media, they were able to give the impression that Santa is alive, though he may be fairly busy throughout the year leading up to the year-end holiday.

Papa Johns with SocialCentiv

Macy English SocialCentiv Papa JohnsOnce the pizza dinner had settled in everyone’s stomach, Macy English with SocialCentiv had people dreaming about another slice as she delved into the Twitter-based campaign that led to social engagement success for Papa Johns.

Papa Johns SocialCentiv Social Media Case StudySpecifically targeting those in Houston during Houston Rockets games, English explained how geo-targeted locations and specific keywords could be utilized together in order to respond to potential customers in real time with an offer URl.. English proved how filling desires, albeit a slice of pizza, in real-time and personalizing the the response are effective ways to drive engagement, and ultimately purchases.



What social strategy tactic struck you by surprise this year? Visit us on Facebook and let us know! Don’t forget to check out part 2 of the 5th annual Social Media Dallas Showcase!