About this time last week, social media-savvy professionals from all over Dallas-Fort Worth area met up to witness six clever, well-thought-out social media campaigns that were strategic and successful enough to win the curiosity and recognition of Social Media Dallas during the 5th annual Social Media Showcase.
Social Media Dallas members and visitors alike enjoyed some delicious Papa Johns pizza, which would later be the leading client for Twitter marketing software company’s SocialCentiv’s campaign. Check out the findings from the first three showcases below, and check out part two with three more thought-provoking case studies HERE.
New Belgium Beer with iProspect
Once filed in to the quickly-filled Angelika theater room, the showcase began, led by iProspect’s Jeff Schick, who revealed their secret weapon when it came to building their social media campaign for New Belgium Brewing Co.: beer geeks.
Schick revealed that, because of all the craft beer holidays out there, it was a great way to build easy-engage content for the brand.
His other secret weapon? (And this was the real wow factor of the crowd) Social code; automation for optimization. Indeed, Schick proved with this method how to fully optimize one’s campaign to its fullest potential.
Northpark Santa with Standing Dog
Here comes Santa Claus! Here comes Santa Claus! Alright, it might be too early to get that jingle incessantly stuck in your head (sorry if I just did so!), but it’s never too early for Tucker Smith with Standing Dog Interactive when it comes to keeping the Christmas spirit alive for Santa at Northpark Mall.
Smith explained to the audience that he wanted to keep the Christmas spirit alive the other 11 months of the year where it typically dies, and to do so meant showing those around Northpark Mall that Santa is a real person. What does this mean? Santa goes social. Smith showed that by utilizing social media, they were able to give the impression that Santa is alive, though he may be fairly busy throughout the year leading up to the year-end holiday.
Papa Johns with SocialCentiv
Once the pizza dinner had settled in everyone’s stomach, Macy English with SocialCentiv had people dreaming about another slice as she delved into the Twitter-based campaign that led to social engagement success for Papa Johns.
Specifically targeting those in Houston during Houston Rockets games, English explained how geo-targeted locations and specific keywords could be utilized together in order to respond to potential customers in real time with an offer URl.. English proved how filling desires, albeit a slice of pizza, in real-time and personalizing the the response are effective ways to drive engagement, and ultimately purchases.