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BIA Kelsey National ConferenceI am pleased to share that I was recently invited to be part of the BIA/Kelsey National GoLocal Awards, as a judge for the Strategic Use of Digital Marketing category. The GoLocal Awards honor the best in national brand marketing targeting local users, and I am so excited to be part of the event on behalf of Social Media Dallas!

In addition to the GoLocal Awards, the BIA/Kelsey National Conference is dedicated to exploring key trends and opportunities in local spaces for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion on local marketing by 2018, and they have some fantastic speakers lined up to discuss local marketing trends. More than 50 leaders in national-to-local media and marketing, from brands, agencies, media and technology, will be part of this event. Keynote speakers include:

  • Brendon Kraham, Director of Mobile Global Sales and Strategy at Google
  • Jon Czaja, Director of Small Business (North America) at Facebook
  • Daniel Eckert, Managing Director of Emerging Technologies at PricewaterhouseCoopers
  • Aaron Goldman, CMO at Kenshoo
  • Karen Kovaleski, CEO at Geary LSF
  • Dave Walker, Chairman and Founding Partner at bizHive

It’s all taking place March 25-27 in Dallas. As a BIA/Kelsey National partner, Social Media Dallas is also able to offer a special discount to our members and attendees who are interested in attending BIA/Kelsey National. This is a great opportunity for brands and agencies to learn and discuss the latest trends and changing landscapes in national-to-local marketing. Use code SMCDALLAS to get $200 off the registration price and go here to register. Register before February 27 to get early registration savings.

I’m looking forward to BIA/Kelsey National and the GoLocal Awards, and Social Media Dallas is pleased to be a partner with this event. I look forward to sharing insights from the conference with you!

Teri Guill - SMC Dallas PresidentTeri Guill is a marketing professional with a career background from traditional and digital marketing to analytics to content and community management. She is currently an analytics manager with Hilton Worldwide, part of an eCommerce team managing web and business analytics for 3,500+ hotels. She is also the 2014-2015 President of SMC Dallas. Connect with her on Twitter and LinkedIn.