Are you a Pinterest user? When I agreed to manage the Pinterest account for SMCDallas in April of 2013, I was unfamiliar with pins, boards or repins. On its website, Pinterest is defined as “a place to discover ideas for all your projects and interests, hand-picked by people like you.” It is a visual bookmarking site used by over 70 million people and provides a wealth of easily accessible information.
If you are managing a Pinterest account for a client or a brand, make sure you open a business account. Upload your organization’s logo and description complete with keywords and your website link. Integrate your corporate Twitter account and you are ready to go! To track referral statistics from your Pinterest account to your website, be sure and verify your domain. Add a website “Pin It” button to make it easy for your visitors to share photos and articles from your site.
Content on Pinterest is organized on boards. You collect content on boards by theme or topic. When you follow a person on Pinterest, you are opting to follow all of their boards. The other option is to follow individual boards. For SMCDallas, I was looking for subject matter that would benefit our members, fans and followers, so I followed boards with content about social media, social media platforms, social media campaigns, marketing, content marketing, email marketing, blogging, apps, social media humor, video and social media/marketing infographics. The new Guided Search function on Pinterest is helpful for finding content by keyword and topic. Don’t discount the boards of your followers! They provide a treasure trove of pinnable posts.
So, what did I learn from managing the SMCDallas Pinterest Account?
- Everybody loves infographics! Daily I would find the most wonderful infographic content to repin. Need to find some impactful visuals to share in a presentation? Illustrate them with the significant parts of an infographic. Always give attribution and a link back to the original website where the work appeared. Our Social Infographics board took off and now has 632 followers.
- If you share interesting content, you may be asked to join a group board. Group Boards are usually boards that focus on a specific topic, like “Pinterest for Business”. If I was sharing a post about Pinterest on our “Social Media Platforms” board, why not share it on a Group Board too? Group Boards expand the reach of your brand and create community on Pinterest.
- People love to be entertained! This one is no surprise, especially for our group. Our most popular pin is “#Hashtag You’re It!” This graphic has been pinned 732 times, liked 193 times and has had six comments. Our next most popular post is “6 Types of Video Marketing” with 276 pins and 50 likes.
- Pinterest offers an opportunity to share about your brand and to extend the life of your content. On the SMCDallas Pinterest account we share our blog posts, upcoming events, speaker photos from past events and shoutouts to our food sponsors (in case you forgot where you can get that wonderful salad, pizza or hummus!).
- Include keywords and links in your posts! Pinterest is SEO friendly. In Google search our Pinterest account comes up on page one ahead of Eventbrite, LinkedIn and Google+.
SMCDallas now has 836 Pinterest followers with more individuals finding us daily. Are you including Pinterest in your content and social media strategy? Follow the SMCDallas Pinterest boards and start pinning!
Kathy F. Catoe is the Vice President of KTO Group, LLC, a marketing consultancy specializing in brand and social media strategy. KTO Group also offers its customers Optionz, a consumer incentive reward program.