What are the benefits and drawbacks to being one of the first brands to use a new social media platform like Snapchat for a business application? Kristy Ladner, Vice President of Slingshot LLC, describes how they dealt with technical platform challenges as well as unexpected consumer reactions when managing a marketing campaign for Pie Five Pizza Co.
Kristy presented at the Social Media Showcase 2013, hosted by the Social Media Club of Dallas. Thanks to Jami Mari Clayman for producing the video interviews. To see additional Showcase interviews, tune in to the SMC Dallas YouTube Channel.